I’m a Realtor by day & P.I.M.P by night

I have a husband and two kids so it’s hard being a lady of the evening. But, it’s a small sacrifice to make and my clients love the services I provide. Now before you start getting the wrong idea; I think I should clarify what I mean when I say P.I.M.P by night. A (P.I.M.P)  is a: Person Incorporating Mobile Practices. So, when I say I’m a lady of the evening; well that’s just simply the time of day I set aside to implement steps in my mobile marketing strategy. What did you think I meant?

Needless to say during the day I’m often busy talking to clients and other agents, going on showings, visiting builders, but after 6 pm; when the sun goes down I’m a P.I.M.P. In fact there is no reason why you can’t be one too. If there is an affordable and low-cost solution to generate referrals and convert prospects to active buyers and sellers then give me one good reason why you wouldn’t try? Go ahead I’ll wait…………..

Exactly! I can’t think of one good reason why anyone who’s in a consumer centric industry like real estate wouldn’t want to apply mobile marketing to their business. I’ll be glad to share a few basic tips to help you get started. After all, everyone needs a P.I.M.P in their life.

P.I.M.P.-ology 101

1)    Choose a mobile platform that you would like to start with (QR codes, SMS text, or mobile app)

2)    Develop a call to action that would engage your target audience a reason for them to subscribe to your service

3)    Create and place ads introducing your new platform on your website, virtual flyers, facebook, twitter, your blog, YouTube, Craigslist, blogtalk radio, Backpage,

4)    Begin placing platform on business cards, flyers, email signature

5)    Every prospect you speak with begin asking them to subscribe to your mobile messaging, QR code, or App

1)    Monday & Wednesday evenings at 6:30 PM I send a message to mobile subscribers with content they would find useful. Usually people love a link to a video. It makes the subscriber feel more engaged.

2)    Tuesday evenings encourage enrollment by offering a give away or a prize that would be of some value to encourage subscriber enrollment. For example sometimes I offer paying for appliances or assistance with closing costs to people who enroll or refer a friend.

3)    Thursday evenings I make sure I post on all social media sites something that will encourage people to enroll or subscribe to mobile platform

4)    Friday, Saturday, & Sunday be sure I reach a goal of giving 100 people my business card with the mobile marketing platform on it.

Being a P.I.M.P is easy. Embrace it. Like it or not our market is shifting from pc web browsing to mobile browsing. Email marketing is becoming more and more like postal mail in that you’re information is quickly discarded in the trash before it’s even opened. Keep finding ways to reach your consumer and you will thrive.

If you’re interested in learning more about Mobile Marketing Strategies for Real Estate there are classes available. TEXT: SMARTREALTOR to 90210 for more innovative marketing tips, course schedules, information on good local deals for Realtors and BTSA’s.

P.I.M.P Schedule